Content Optimization & Refreshing
Refresh existing content, expand coverage, optimize for snippets, add FAQ content, update sources and citations, update internal links, and prune low-performing content.
Refresh existing content, expand coverage, optimize for snippets, add FAQ content, update sources and citations, update internal links, and prune low-performing content.
Track page group performance, template-level ranking analysis, indexation performance, conversion tracking, decay and pruning rules, expansion prioritization, and regression monitoring.
Apply experimentation principles to SEO — test design, controls, confounding, metrics, rollout, and review to drive evidence-based optimization.